Programming dedicated to the themes of the social (from bullying to homophobia), complete with a talk show broadcast live from the place of business of religious paraphernalia. But even music videos, movies, documentaries and theme. The marketing expert ecclesial “Francis teacher leadership, addressed the root product obsolescence-Catholicism to give a sign of closeness to its ‘consumers’”
The “brand Pope Francis ‘strikes again. After quickly climbed the rankings of all the traditional religious souvenirs, rosaries, Misericordine, t-shirts, hats, bags, flags, mugs and ceramic plates, small pictures in every possible language and size, also comes to the small screen. From June 15, in fact, born “Francisco ensemble channel”, the first TV in the world dedicated to Bergoglio. The idea is the director Maximo de Marco creator of the television musical Music Live TV from Sky and Rose Academy Star Academy show where output is the winner of “The Voice,” Sister Cristina . “Francisco ensemble channel,” explain the designers, aims to evangelize young people through music and entertainment.
Its programming is, in fact, focused on current issues such as anorexia, homophobia, drugs, bullying, violence against women, the abandonment of animals and pedophilia. Music videos, religious-themed movies, documentaries, reports and interactive direct complement the schedule. Among the flagship programs of the network include “Inside the soul”, an event conducted in the early evening of the same Maximo de Marco on the issue of religious conversions of major characters of the show and beyond. Also of note is the “Amen House,” with surprise guests talk show broadcast live from the holding of spiritual fashion accessories Amen, one of the main supporters of the new television channel dedicated to Pope Francis. During the “Amen House” viewers will be able to interact by posting videos on social issues and spiritual. Love in all its forms, from art, cinema, literature, poetry will instead be the content of the program hosted by David Dick. On “Francisco ensemble channel” you can also watch live broadcast worldwide and exclusive stages of “ensemble Francisco World Tour 2014″ with a cast full of international guests. The slogan chosen for this new channel is “TV that follows you” because it is visible on smart tv, tablets, PCs, mobile phones, CCTV in shopping malls and from next October on digital Freeview.
The birth of a television channel entirely dedicated to Pope Francis is just the latest confirmation of the value of the Pontiff Argentine term “brand” and its economic potential. “Better World – says the marketing guru and blogger ecclesial de ilfattoquotidiano.it Bruno Ballardini in his latest book as Leader Francis. Why the Pope is a marketing genius (Piemme) – has been shown not only to be a great communicator, but a master of leadership, a strategist able to implement the ‘marketing of meaning’: a big operation to retrieve values capable of triggering an authentic ethical revolution not only in the Church, but also political, economic and media. ” For Ballardini “after the resignation of the previous ‘CEO’, the Pope, the Church has definitively ended the ‘sale season’. With Bergoglio has opened a new era, addressing the roots of the now recognized obsolescence of the product – the Catholic doctrine – and a glaring inadequacy to meet the demands of modern society. To give a sign of closeness with his ‘consumers’, the faithful, Pope Francis has begun the reform of the IOR , the establishment of a board of eight essays cardinals , a global rethinking of its ‘sales network’ of bishops , priests and cardinals, even going to take the unusual step of a worldwide survey on how the parishes today face sensitive issues: birth control, divorce, homosexual unions . The revolution of the Church is in progress and there will be surprises. ” Even on TV.
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